Formerly called "Old Bond Street", the history of this brand goes back to year 1902. Philip Morris, the founder of the company, had a boutique on Bond Street in London. And 1902 was the year when one of the greatest admirers of the company, King Albert of Belgium, presented the boutique with the title of the Royal Tobacconist.

In the mid-nineties there was a process of re-branding - new, fresh design and hard box. In the 2006 a "premium" version, "Bond Street Special" was launched.

In Australia, the brand comes in Red, Blue and Gold and is on the cheaper side of cigarette prices.

This brand of cigarette is not available in the UK.